n a fiercely competitive digital landscape, having an online presence is no longer sufficient. This paper argues that a direct and positive correlation exists between a business’s digital brand strength and its sales potential. We identify a professional website as the hub of brand authority and Search Engine Optimization (SEO) as the vital mechanism that measures and amplifies this authority in the eyes of both consumers and search engines. By positioning a brand at the top of search results, SEO not only increases visibility but also builds trust and credibility, which directly influence purchasing decisions. This study will outline a conceptual model demonstrating how every increment in organic visibility and domain authority correlates with a rise in purchase intent and, ultimately, an increase in sales conversions.
Keywords: Branding, SEO, Digital Authority, Sales Correlation, Consumer Trust, Digital Marketing
Url : https://zenodo.org/records/17094029
